Verandah 36 Branding Identity: Expanding from the idea of Intersections, this style developed in order to create a vibrant and edgy look to reflect the desire to increase the breadth of the Journal’s submissions in 2021. This campaign covered mainly digital content, including web tiles and a digital branding identity, but also expanded into print through poster work for distribution across university campuses.
The main avenue was the Verandah Instagram Account, which we developed content across posts and stories, which provided inspiration and guidelines for submissions, as well as calling out for engagement.
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